limited time offers

Long-term benefits of limited-time offers

It’s no secret that limited time offer strategies have been used in the quick-service, fast casual, and casual dining segment for years. LTO’s offer consumers a way to mix up the usual menu and try something new: from premium add-ons to seasonal offerings, just to name a few. For the operator, LTOs provide a low-risk…

custom ordering options

How to give customers what they want

We live in a world where customization is expected. We want control over portion size, toppings, burrito contents, and how many pumps in our latte. Customization hasn’t slowed down, and in fact, consumers are now concerned with gluten options, food allergies, and substitution. In the QSR segment, sometimes customization is easier talked about than executed.…